The easiest way to grow your email list and therefore the list of potential clients you have direct access to is through a freebie AKA a lead magnet. This is something of value such as a guide or webinar that you offer in exchange for people’s email addresses. Signing up for a resource is more appealing than signing up to receive more emails in your inbox. 

That being said, it needs to be something your ideal client is motivated to sign up for. Here are some guidelines.

A good freebie

The 3 crucial aspects of a list-building freebie are:

• It meets your ideal client at their level - They don’t need to have any expertise to understand that it will be helpful to them. It’s an easy yes. What’s really nagging them at the moment?

• It’s easy to use - The general rule is that it won’t take more than 3 hours to digest and implement. Anything more is too much of a commitment. Less is more. Solve a small but significant problem well. 

• It could only come from you - It demonstrates your unique approach so welcomes potential clients to your world and the way you foster success. 

Once you’ve nailed that, make sure your ideal client knows it exists and understands its value!

Good freebie promotion 

I’ve got some resources for getting your freebie out there inside The Content Oracle Vault including a freebie promo social media post and blog, welcome sequence and landing page.

Here’s a sneak peek of how to start the social media post…

Introduce the reason - What’s the headline point for why what you offer is useful? Don’t mention the freebie or email newsletter quite yet.

• How to _ even if you tried _ and failed

• What it actually takes to _ according to [unique perspective]

• The easiest way to overcome _

Get the rest of the template and 29 other templates inside The Content Oracle Vault. They’re guides for how to capture, maintain and convert attention from your ideal client.

Give it a go yourself and let me know how you get on. 

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Feeling stuck because you like these content ideas but know you just don’t have the time or headspace to turn them into pieces of content for your business? I can write your content for you. 

Go make content magic!