5 Objections You Need to Deal With On Social Media

We like to put on a facade on social media. Like everything is perfect and shiny, personally and in business. Sometimes that can include ignoring the fact that people who want to work with you and people who you really want to work with will have objections i.e. excuses to not take action and work with you to solve their problem. 

But you can deal with it all in the discovery call, right? Well, that’s not how I like to run my business. Firstly, the objections could stop your audience from enquiring and booking a call in the first place. Secondly, I want to talk to leads in the right mindset. People who have mentally processed what it takes to work with me and are willing to make that investment.

So it’s essential to be transparent and frank in your content to prepare your leads. That’s why I don’t like to hide my pricing until the last minute. I don’t want to build them up and then give them a stomach drop moment when they learn the price.

With that said, here are the top objections you need to address in your social media content.

1 - The Money

For most entrepreneurs, this is the main objection they get. It can be an easy excuse that hides something else. Either way explaining your pricing so it isn’t a point of resistance is important. It’s a chance to be really transparent with your audience and talk about a topic most people avoid - finances. 

Consider answering these questions: How do you come up with your price? How does it reflect the value of what you do? What’s the return on investment for your clients? What will they lose out on by not investing the money? What’s the money mindset your clients need?

2 - The Time

Another popular excuse to not take action is leads believing that they don’t have enough time. The truth is that no one has time for anything unless they make time. Position your services as a priority. Something they need to make time for. 

Which of these questions can you answer for your audience: How much time will it actually take them? How much time will it save them in the long run? What will they miss out on by not investing time in your services?

3 - The Effort

Anything worth achieving takes effort. So that means that the result your ideal client is after will take hard work to achieve. Committing to such a task can be intimidating. It’s something people like to put off. Challenge the fear of how hard it will be. 

For example, what do your services and achieving the results actually involve? Why is the hard work worth it? Will it make things easier in the long run? Will it reduce the pain of not getting help and struggling with their problem alone?

4 - The Change

When we ask leads to work with us and work on their problem to achieve the result they want, we’re asking them to change. They have to do something different and as humans we quite like our habits and routines. Changing is hard. Again something we like to avoid. 

So why should your leads change the way they are currently doing things? Why should they trust that the change you suggest is the change that will bring about their desired outcome? How is change for the better in this situation?

5 - The Self

Our self-image determines everything we do - how we treat ourselves and what we believe ourselves capable of doing. Simply put, if your ideal client doesn’t believe they are capable of achieving their desired result, they are unlikely to take meaningful action to achieve it. Empowering your audience is so important to their transformation which starts with saying yes to you. 

What knowledge and skill level do your clients need to succeed with their services? What are the requirements for success in your area? How can you help people when other attempts to achieve their results have failed?

These common objections are a good starting point. Don’t forget that the excuses your ideal client has to not work with you are unique to them and your business so do some brainstorming of your own. Voicing your ideal client’s fears deepens your relationship and builds a new level of trust. 

When I say ‘dealing with objections on social media’ what does that actually involve? Stating the objection, empathising with it and then countering it so it’s no longer an issue. I have a framework for how to do that within a social media post in The Content Oracle, my monthly membership which is regularly updated with content marketing templates, structures and resources. 

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