Write Your Email Newsletter Like a Murder Mystery

Murder mysteries have pretty much everything you want in an email newsletter:

  • A core structure to follow (making your job easier)

  • Attention-grabbing openings (bumping your open rate)

  • Intrigue that keeps people reading to the end (so they get to know you and your business)

  • A satisfying conclusion (wrap it up in a neat bow that makes working with you an obvious next step)

  • A loyal fanbase (your email newsletter is a must-read)

So I’ve put together an email structure you can follow to write your newsletter based on the engaging traits of murder mysteries and tried and tested on email copy I’ve written for clients that get results like 40%+ open rates.

Quirky, wholesome and clever like Poirot, Father Brown and whoever is heading up the team on Saint Marie.